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World Series promo aims to buck fall sales trend

October 14th, 2014 · No Comments · Nine Bucks a Pound, The Greatest Show on Dirt, Writing

Two and a half years after releasing The Greatest Show on Dirt, I can say from my experience that sales of baseball books are cyclical. They rise about the time pitchers and catchers report to spring training and slide as the season wanes. I’ve compared notes with several other authors, who have reported similar findings. And it makes sense on a couple of levels. Every spring there’s a buzz when the new crop of baseball books hits the shelves, virtual and literal. Readers gobble up the new books, and on Amazon, where most of my books a purchased, the activity drives sales through the Also Boughts (“Customers Who Bought This Item Also Bought”). It’s like a rising tide every spring, lifting up all the baseball books to a new level of visibility.

Which is nice in the spring. And not so nice by fall, when readers’ attention has turned elsewhere.

To combat this dropoff, I’ve gotten together with a number of other independent authors and publishers on a special promotion during the World Series. We will all be dropping the price of our books in Kindle format to 99 cents on Amazon for seven days, starting Tuesday, October 21, the first day of the World Series. At present count, there will be 9 books in the promo, neatly split between novels and non-fiction offerings. And there are some heavy hitters involved here, including Slouching Toward Fargo, the 1999 winner of the Casey Award, baseball literature’s answer to the Pulitzer.

Here’s the lineup:

The Book of Baseball Literacy, by David Martinez
The Greatest Show on Dirt, by James Bailey
High and Inside, by Russell Rowland
Nine Bucks a Pound, by James Bailey
The Ringer, by Jenny Shank
The Rules Abide, by Jim Tosches
Slouching Toward Fargo, by Neal Karlen
Sol White’s Official Base Ball Guide
The Suitors of Spring, by Pat Jordan

Learn more on our site, The Baseball Reader. Our slogan: “It’s a long offseason. Load up your Kindle.” And for 99 cents a shot, why wouldn’t you?

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