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Branching out and trying new things

June 14th, 2012 · No Comments · The Greatest Show on Dirt

First came the Kindle version of The Greatest Show on Dirt. Ninety days later, after my exclusive-to-Kindle-Select obligation ran its course, I made the book available for the Nook. This week I’ve taken it all the way, uploading to Smashwords, a company that distributes ebooks in all formats. Now readers using Apple devices or Kobo or who maybe just like to read PDFs can all enjoy the book on their favorite platform.

Will it help?

There’s the million- (okay, maybe thousand-) dollar question. Part of my reasoning in initially going with Kindle only was that most other ereaders have apps that will read Kindle ebooks. Anyone with an iPad who wanted to read the book could easily have done so. But … wider distribution means the book will show up in the iApple store, the Kobo store, the Sony store, your local super market, etc.

It can’t hurt and it might help. And at this point I’m also planning for the future, for the next book. It’s time to experiment a little and see what works and what doesn’t.

What hasn’t worked so far? While I’ve had success interacting with readers on Goodreads, I am not impressed with the results of my Goodreads Giveaway, where I offered up eight paper copies of the book to people who would hopefully read and review it. So far of the eight, three have read it, which isn’t horrible until I add that one guy dropped off Goodreads, taking his 5-star ranking with him.

The other five? Well, I’m not holding my breath. I had a feeling almost as soon as it started that many people would put their name in for any giveaway, regardless of their interest in the book. Many of them didn’t have any other baseball or sports books on their shelves. If someone has 500 romance books and no sports books, I’m guessing they’re not really my target audience. I apparently guessed right, because two months later, they’ve not shown any indication that they’ll be reading or reviewing it. Maybe they’re just busy with all the other books they’ve won, but somehow I doubt it.

I’m also not too impressed with my advertising campaign at Goodreads thus far. It’s a week in and I’ve had only 13 clicks, which generated possibly two sales, though I think one of those may have been coincidental timing. I can’t seem to figure out what makes the ad get run and what doesn’t. One day last week it was displayed 19,029 times. Coincidentally, I had nine clicks that day. The other seven days combined it’s only been displayed 17,000 times, with a high of 8,271 and a low of 288. I’m tired already of trying to figure out what impact any changes I make have. Let’s just say I doubt there will be a second campaign for me there.

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